Mega
Flexibility

The Original World's Most Comfortable Shirt

Authentic
Urbanism

New Casual Collection 2021
Traditional reinterpreted

Desire for Tracht

Welcome to pure shirts

We are pure, the brand for fashionable men's shirts of all kinds. Our goal is to offer modern, affordable men's shirts in top quality and fit.

The Functional Shirt

The original

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key facts

Four-Way-Stretch
federleicht
UV-Schutz
atmungsaktiv
anti-bakteriell
schnell trocknend
bügelfrei
nachhaltig

Cool for the summer

Linen

Shop
Colours of summer
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Smart is the new art
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