Traditional shirts for men

Your guide to the traditional shirts from pure by HATICO

What makes a high-quality traditional shirt for men?

A traditional men's Bavarian shirt is characterized above all by typical check patterns such as gingham, houndstooth, or tartan, which combine a rustic look with colorful tradition. Besides checked versions, the white Bavarian shirt is also popular. With its timeless design, it can be combined with both traditional and modern outfits, perfect for your next occasion.
Whether white or checked – the quality of a traditional shirt is crucial. Made from high-quality materials, a traditional shirt still represents timeless style and exceptional comfort. Pure cotton offers breathability and a pleasant feel against the skin, while blended fabrics ensure easy care and durability.

White or checkered – which traditional shirt for which occasion?

Men's traditional shirts are far more than just part of an Oktoberfest outfit; they reflect style, occasion, and personal taste. There's a suitable shirt for every occasion.
The white traditional shirt is considered a timeless classic and is perfect for more elegant occasions. Whether at a wedding, a festive traditional parade, or a stylish evening event, you'll always look your best in a white shirt. It exudes sophistication and can be wonderfully combined with high-quality leather trousers or a vest.

A traditionally checked folk shirt, on the other hand, brings color and vibrancy to your outfit. Depending on the color choice, your look can then appear more traditional or modern. Ideal for Oktoberfest, regional folk festivals, or an authentic everyday folk style.
With its rolled-up sleeves and casual cut, it can therefore also be worn wonderfully with jeans or a rustic vest.

While the classic Oktoberfest shirt with its traditional patterns continues to be popular, modern variations are bringing a breath of fresh air to traditional clothing. Without losing its traditional charm, new color combinations and clean lines allow for a reinterpretation of the traditional shirt. Particularly finely striped models appear more elegant and are a popular choice for weddings, festive occasions, or everyday wear.

Traditional shirt with stand-up collar – The modern look for men

The stand-up collar originated in traditional peasant clothing and was originally worn as a practical garment to protect the neck from the cold. Today, the stand-up collar has become a fashion statement for the modern man.
The traditional shirt with a stand-up collar impresses with a successful combination of tradition and style:

• Stylish version of the classic traditional shirt
• Modern and elegant touch
• Minimalist design for a clean, elegant look
• Checkered fabric adds a rustic touch
• Versatile combinations – for everyday life and festive occasions

Combination options:

• Casual with jeans or chinos – ideal for everyday wear
• Festive attire with lederhosen or an elegant traditional vest
• Completed with a leather belt or modern traditional accessories

Slim fit or modern fit – which fit suits you best?

Slim fit and modern fit are both figure-hugging cuts, but with different approaches. The slim fit shirt fits closer to the body, creating a particularly slender silhouette, while the modern fit shirt offers a bit more freedom and creates a straight line from the shoulder to the hem. Both styles are contemporary and offer a clean, elegant look, but the difference lies in the fit and feel.

Which cut is suitable for which body type?

• Slim Fit: Ideal for slim or athletic body shapes. The cut accentuates the waist and creates a narrow silhouette that flatters the figure.
• Modern Fit: The slightly tailored cut can help accentuate the figure without making the shirt appear too baggy. This cut is suitable for a wide range of body types and offers sufficient freedom of movement without looking too loose.

Styling tips – How to perfectly combine your traditional shirt

The choice of color plays a crucial role in creating the perfect outfit for your traditional shirt. Make sure the shirt's color complements both the embroidery on the shirt and your skin tone. An outfit looks particularly harmonious when the colors are carefully coordinated. Complementary colors, on the other hand, create a striking, high-contrast look.

traditional shirt + lederhosen

A white traditional shirt is perfect for festive occasions, while a checked shirt is ideal for Oktoberfest or other folk festivals. Combined with Haferl shoes and Loferl (calf socks), you'll achieve a classic, rustic look. Accessories like traditional belts, suspenders, and elegant jewelry complete your outfit and add a touch of sophistication.

Elegant look with a traditional vest

For festive occasions, a white, slim-fit traditional shirt is recommended, as its narrow cut creates an elegant silhouette. Combine it with a traditional vest and tailored trousers to complete the classic, festive look. Haferl shoes and a matching belt round off the outfit, while a sophisticated wristwatch adds the finishing touch.

Casual look with jeans and sneakers

Checked or striped traditional shirts in slim fit or modern fit are ideal for a contemporary, casual look. Their comfortable cut offers exceptional comfort, making them perfect for everyday wear. Pair them with classic jeans and white sneakers for a more relaxed style. A leather belt and a simple wristwatch add further stylish touches without sacrificing the traditional feel.

Care instructions for traditional shirts – How to keep your shirt looking beautiful for a long time

To extend the lifespan of your traditional shirt, we recommend...

Mild detergent: Use a mild detergent and avoid fabric softener, as this can damage the fabric structure. Always wash your shirt inside out.

Preventing discoloration: Traditional shirts made from high-quality fabrics are more susceptible to stubborn stains. Stains should therefore be treated immediately with a damp cloth. Also, avoid drying in direct sunlight to protect the colors in the long term and prevent fading.

Air drying: Hang your shirts directly on a hanger after washing and let them air dry to avoid wrinkles. With non-iron shirts, minor wrinkles will smooth out on their own thanks to natural body heat. Easy-care shirts can be ironed at a low to medium temperature if needed.

Detailed care instructions can be found online before purchase under “Material/Care” or later on the shirt's label.

High-quality traditional clothing from pure BY HATICO – quality from Europe

High-quality fabrics and excellent workmanship are at the heart of every traditional shirt from pure BY HATICO. For us, quality means not only a long lifespan but also maximum comfort. Our traditional clothing is produced with the utmost attention to sustainability. Production takes place exclusively in Europe, where high environmental standards and fair working conditions are guaranteed. Short transport routes reduce CO2 emissions and protect the environment. Furthermore, we rely on environmentally friendly materials and resource-conserving manufacturing processes, allowing us to wear our fashion with a clear conscience.